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Listings, advertising, inbound planning, reimbursements, Buy Box, account health. Whether you sell to Amazon as a vendor, on Amazon as a seller, or both, I run the channel the way someone does who has been accountable for its revenue — not someone learning your category on your budget.
The situation
Most brands losing money on Amazon aren't losing it to a strategic mistake. They're losing it to a hundred small operational ones: a listing suppressed three weeks ago that nobody noticed, ad spend flowing into search terms that will never convert, a hero SKU that went out of stock and lost the organic rank it took a year to build, a fee tier calculated on the wrong dimensions.
None of those need a strategy deck. They need someone in the account every week who knows what to look at.
The vendor-and-seller overlap is where it gets expensive. Brands running Vendor Central and Seller Central simultaneously often end up competing with themselves — Amazon pricing the vendor units below the seller listing, the two fighting for the same Buy Box, and margin disappearing into a conflict nobody set up on purpose. Untangling that is one of the highest-value things I do.
What's included
If you're not sure whether you want ongoing management, the reimbursement audit is a low-risk way to find out how I work. It's free, it runs on reports you export yourself, and it usually finds money sitting in your account from short shipments and lost units. See how the audit works →
Most brands start with a free 30-minute channel review. I look at your listings, your advertising structure and your account health, and tell you the three things I'd fix first and roughly what each is worth. That conversation is useful whether or not you hire me, and I'd rather you knew what you're dealing with either way.
From there it's usually one of three shapes: a fixed-scope project to fix a specific problem, ongoing management where I run the channel month to month, or a fractional arrangement where I act as your e-commerce lead across Amazon and everything around it. I work with a small number of brands at a time, which means you deal with me rather than an account coordinator.
Common questions
On Vendor Central you sell wholesale to Amazon and Amazon sets the retail price — you get purchase orders and are paid on terms. On Seller Central you sell directly to shoppers, control pricing and inventory, and pay referral and fulfillment fees. Vendor gives you volume and simplicity; Seller gives you margin and control. Plenty of brands run both, and that overlap is where margin most often leaks.
Both, and the relationship between them. Canadian brands frequently mishandle the North America Unified Account — serving Canadian orders from US FBA inventory means slow delivery and weak Prime eligibility, where local Canadian FBA fixes it. Canadian listings also carry compliance requirements US listings don't, including bilingual content for Quebec.
Suppressed listings are usually a data or compliance issue and are generally quick to diagnose. Suspensions depend entirely on the reason — a Plan of Action addressing the actual root cause does far better than a template appeal. I'll tell you honestly whether your situation looks recoverable before taking it on.
Most agencies assign a coordinator who learns your category on your budget. I've been the person accountable for these numbers — filing the chargeback disputes, negotiating co-op, planning Q4 inbound, escalating reimbursement cases when support closed them wrongly. And because I take a small number of clients, you're talking to the person doing the work.
Broadly, if Amazon is a meaningful revenue line and nobody in-house owns it full time, there's usually more value in the account than the engagement costs. If you're pre-launch or doing very low volume, I'll say so — a few hours of advice will serve you better than a retainer.
Related
A free 30-minute review of your account. I'll name the three things I'd fix first and roughly what each is worth — whether or not you hire me.