Amazon listing optimization · Canada
Make the Amazon detail page clearer, accurate and easier to operate.
I help brands improve Amazon product listings by connecting customer-facing content with catalogue accuracy, variation structure, account requirements and the product information your team can actually maintain.
30 minutes · Work directly with Scott · No preparation needed
Review the complete offer, not only the copy
A listing can underperform because of content, but also because of price, availability, delivery, variation setup or a mismatch between the product and the traffic reaching it. I start by separating those issues.
- Titles, bullets and product descriptions
- Images and eligible enhanced content
- Attributes, variation relationships and identifiers
- Price, availability and fulfilment context
Improve clarity without inventing claims
Content should help the right shopper understand the product. I use available product facts, customer questions and recurring review themes to improve clarity while avoiding unsupported performance claims or keyword repetition that hurts readability.
Resolve catalogue and publishing issues
Some listing problems are operational rather than editorial. The work can include item attributes, variation relationships, suppressed or unpublished content, duplicate data and cases that need evidence or follow-up in Seller Central.
Measure changes in context
When a listing changes, I document what changed and review available performance over a comparable period. Price, stock, advertising and seasonality are noted so a content edit is not automatically credited with every change in results.
Questions before we start
Do you write Amazon titles and bullets?
Yes. I can review or rewrite customer-facing listing content using the product facts and current requirements that apply to the category and marketplace.
Can you help with images or A+ Content?
I can review the content plan, required information and marketplace presentation, and coordinate the agreed work. Eligibility and content options depend on the account and programme.
Can you fix variation or catalogue issues?
I can investigate the records, item setup and account messages and coordinate the follow-up. Resolution depends on the underlying issue and Amazon requirements.
Is this Amazon SEO?
Search discoverability is one consideration, but the work is broader than inserting keywords. Product accuracy, shopper clarity, catalogue structure and the complete offer all matter.
What keeps landing back on your desk?
Tell me about the channel or recurring issue. We will talk through where help would make a difference and a practical next step.