Google Ads & Shopping
Google Ads management focused on qualified enquiries and profitable sales.
I provide hands-on Google Ads management and focused account reviews for Canadian businesses. Campaign structure, search terms, Shopping feeds, landing pages and conversion measurement are reviewed together so spend decisions connect back to the business result.
30 minutes · Work directly with Scott · No preparation needed
Campaign and search-term review
Check whether your targeting and campaign structure match what you sell and whom you want to reach. Budget decisions should consider relevance, conversion quality, available evidence and the time it takes a customer to decide.
- Search campaign structure and ad relevance
- Search-term review and appropriate exclusions
- Budget and bidding settings against business goals
- Landing-page relevance and enquiry paths
Shopping feeds and product campaigns
Review product data and campaign decisions together. Incomplete feeds, unavailable inventory or unclear product pages can limit what advertising can achieve.
- Merchant Center product data and reported issues
- Product selection and feed attributes
- Shopping and Performance Max review where relevant
- Margin and stock considerations before scaling spend
Measure enquiries and sales correctly
A button click is different from a submitted enquiry or a completed booking. We review what the account counts as a conversion and how those records compare with actual sales or qualified leads.
Agree on the work before changing spend
A project can focus on a campaign, measurement problem or feed issue. Ongoing support includes a defined review cadence and reporting. Your advertising spend remains separate from consulting fees, and changes follow the agreed approval process.
Questions before we start
How do you judge campaign performance?
We use measures suited to the business: qualified enquiries, sales, contribution and the cost of acquiring them. Reporting compares the agreed baseline with the results while accounting for demand and measurement limits.
Can you review my current agency's work?
Yes. A second review can focus on a specific question. We define access and scope and share practical findings for your team to consider.
Is Google Ads the same service as Amazon PPC?
No. They use different accounts, targeting and reporting. Google Ads work has its own scope; Amazon advertising is covered on the Amazon management page.
What is the first step?
Describe the campaign or measurement issue, or book a free review. We can identify which reports are useful before any account permissions are needed.
Connected work
Related support
Marketplace issues rarely stay in one part of the business. These services cover the adjacent account, inventory and reporting work that may be involved.
Shopify & DTC
For product brands launching a store or improving an existing Shopify business.
Explore shopify & dtc →Systems & reporting
For brands with manual reporting, disconnected order and inventory data, or an ERP project to scope.
Explore systems & reporting →Amazon management
You need a hands-on Amazon consultant to manage ongoing account tasks, coordinate an internal team or diagnose a specific Seller Central or Vendor Central issue.
Explore amazon management →Before we talk
Useful reading for this work.
Use these guides to understand the records, decisions and operating work behind the service before deciding whether you need outside support.
How to Set Up Conversion Tracking Correctly in Google Ads
Track confirmed sales and enquiries, prevent duplicate events and configure campaign goals using the conversions that matter.
Google AdsWhy Your Google Ads ROAS Is Low — And the Fix Most Agencies Miss
A poor ROAS isn't always a bidding problem. Here's what to look at first before touching your budget.
Google AdsHow to Set Up Google Shopping Campaigns That Actually Make Money
Most Google Shopping campaigns are built wrong from day one. Here's the structure that drives consistent ROAS.
What keeps landing back on your desk?
Tell me about the channel or recurring issue. We will talk through where help would make a difference and a practical next step.