Amazon PPC management · Canada
Amazon advertising managed with the product economics behind it.
I manage and review Amazon advertising for brands that need more than bid changes. Campaign decisions are connected to the listing, contribution, inventory position and the operating work around the account.
30 minutes · Work directly with Scott · No preparation needed
Start with the offer and objective
Before changing spend, I review what the campaign is meant to accomplish, which products are being advertised and whether the offer is ready to convert. Price, availability, listing quality and stock can change the meaning of the advertising results.
- Campaign and advertised-product structure
- Search-term and targeting review
- Budget, bidding and placement settings available in the account
- Listing readiness and inventory constraints
Connect advertising to product economics
Advertising metrics are useful only when they are interpreted alongside product economics. I compare the available attributed sales and spend with the contribution assumptions you use for the product, while keeping marketplace attribution separate from total channel sales.
Make changes with a review plan
Changes are documented with a reason, owner and review period. That can include search-term exclusions, targeting changes, budget reallocations, campaign restructuring or a listing task that needs to happen before more spend is justified.
Keep PPC connected to the wider account
Advertising work can be managed as a focused engagement or as part of broader Amazon account management. When stock, catalogue issues or account notices affect the advertising plan, those dependencies stay visible rather than being treated as separate problems.
Questions before we start
Do you manage Amazon Sponsored Products?
Yes. Scope can include Sponsored Products and other advertising formats available in the relevant account and marketplace. Available formats and reporting should be confirmed in the account you use.
Can you review an existing agency or in-house setup?
Yes. A focused review can examine campaign structure, search terms, product selection, measurement and the operating constraints around the account.
Do you guarantee a target ACoS or ROAS?
No. Results depend on the product, price, demand, competition, listing, inventory and measurement. We agree on the business measures to watch and document what changes are made.
Can you manage Amazon.ca and Amazon.com?
Yes, where the engagement covers those marketplaces. Campaigns, economics and account requirements are reviewed separately by country.
What keeps landing back on your desk?
Tell me about the channel or recurring issue. We will talk through where help would make a difference and a practical next step.